Street Jewls was created by Julian in 2023. The notion behind the brand is to illustrate the lifestyle of a car culture fanatic -- beyond an interest, is a lifestyle. For the ones with the burning desire of car customization.

Customizing cars for me had always been specific to videogames when I was younger. It wasn't till around 2018, I started tinkering with my 2002 Lexus IS300. As an inexperienced chap with a desire to modify my car, I looked to the one place anyone would: the internet. From here, I developed a liking to a specific style of car culture that was heavily inspired by, Japan's car scene, street racing anime, & creators within this particular scene. A mere thought-to-be hobby was instead, an obsession.

I attended car shows, drift events, car meets, you name it. Here is where I learned dedication and determination -- it was inspiring. Other enthusiasts were always open to sharing the journey that led them to their current build -- ups and downs. This was the car scene. I understood the difference between the hobbies and the lifestyles. I wanted to eat, sleep & breathe this culture, as many did, and do. I started creating car culture content in early 2021 to share my every moment as a car culture enthusiast, to document this beautiful culture.

Your support is greatly appreciated,

Julian Telesco

StreetJewls.com